In these cases, youd use Daily Active Users (DAUs) instead. You need to look at other measurements such as click-through rates, or usage of specific features in your app. For certain types of products, knowing that your customers are logging in weekly isnt enough. logged in, did X, clicked this, etc.) by day over a given period. If you want to measure real usage, it won’t be in the DAU metric. Daily active users or DAU is the total number of users who meet a set of criteria (a.k.a. “We increased DAUs by 100x!”īut when this metric is simply defined by opening or logging in, it does not really measure the usage and true engagement within your app. The big problem with relying on DAUs is that when publicity comes around and your app is covered in mainstream media for example, you may suddenly face a deluge of new users and new downloads.

Although it would be ideal if that daily activity involves engaging with your app in a meaningful way, many companies choose to simply base the DAU metric on opening the app. In many cases, to be considered active, users need only view your app or launch it. What Criteria Make Them Daily Active Users? Key Statistics: Facebook currently has 1. For example, if a user visits the same site five times in three days, they would be counted three times within the sum of DAUs that monthonce for each day they visited the site. DAUs literally measure the number of users who engage in some way with your app at least once a day.įor many mobile apps and online brands, daily active users is the primary metric for growth and for engagement.ĭaily active users are your most highly prized customers –whether or not they’ve actually converted – because they are the ones most engaged with your product and the ones most likely to evangelize your app to their networks. Official Daily active users (DAUs) definition: Daily active users or DAUs is defined as a registered and logged-in user to Facebook who visits the site through a mobile device application or web browser on any given day. Facebook, the world’s most popular social platform, has a daily active user figure of 1.85 billion. Twitter had a total of 192 million daily active users as of the last quarter of 2020. The decentraland DAU analysis report starts with an introduction to the topic. The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures the stickiness of your product - that is, how often people engage with your. The daily active users are a measure of how many people are engaging with the platform daily. It’s also a marketplace for buying and selling land. This figure rose to 321 million users as of the start of 2021. Decentraland is a virtual reality platform that allows users to create, experience, and monetize their content. Tracking daily active users can provide insight into the number of people who use and value your products or services. An active user refers to one unique user logging in. Daily active users (DAUs) is a metric used to gauge the stickiness of your app. Snapchat had 265 million daily active users by the fourth quarter of last year. Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily.